PROJECT OVERVIEW

In this transformative journey with Primer, we focused on embodying their mission to "unleash payments potential" through a refined digital experience. Our deep dive into the payment ecosystem allowed us to employ design thinking strategies, streamlining complex processes for an intuitive user experience. Highlighting our commitment to innovation through design, this case study showcases how we elevated Primer's digital presence, ensuring fluid user interactions and emphasizing the seamless integration of their visionary platform into a dynamic web interface.

Primer's ambition to lead in global payments faced a pivotal challenge: evolving a digital presence that wasn't keeping pace with their growth. Key hurdles included the need for a more scalable web architecture, enhanced CMS for seamless content management, and a platform that could effortlessly support user engagement and conversion optimization.

This necessitated a fundamental shift towards a system that could adapt rapidly to the dynamic startup ecosystem, embodying Primer's forward-thinking ethos in every user interaction.

OUR APPROACH

Leveraging Webflow, we meticulously crafted a new site architecture and web design that aligns with Primer's innovative edge.

This strategic overhaul prioritized a stellar user experience and conversion optimization, underpinned by a robust CMS for streamlined content management.