PROJECT OVERVIEW
Telia, one of Sweden's established telecommunications companies, was undergoing a significant transformation, evolving from a legacy telco into a progressive digital communications leader. They needed a brand evolution that would support this strategic shift while maintaining the trust and recognition they'd built over decades.
OUR APPROACH
We began with comprehensive research into Telia's market position, competitive landscape, and customer perceptions. Our strategy balanced two critical needs: preserving the trust and strength inherent in Telia's established brand, while injecting innovation and progression into every touchpoint.
THE RESULTS
The evolved Telia brand successfully bridges legacy and innovation, positioning the company as a progressive digital communications powerhouse while maintaining customer trust.
